Affinity Group
Affinity Group About

The Affinity Group, headquartered in Durban, is comprised of entities that service a wide range of industries both locally and globally.

Each company forms an invaluable part of the Affinity Group and provides their clients with professional, value-added products and services. Our strong leadership culture ensures each company is capably managed by leaders with proven industry experience and expertise.

Our Group believes strongly in Radical Economic Transformation and it is our Vision to provide over 10,000 South Africans with sustainable employment opportunities and the necessary training and workplace experience required to ensure long term growth and employability for our workforce.

To achieve our radical vision, we have surrounded ourselves with amazing human beings; invested in next-level technology and infrastructure and incorporated strong quality management and risk mitigation strategies to ensure clients choose to partner and remain with Affinity.”

Affinity Group Vision

To ride the waves of change
and to show others how.

Affinity Group Mission

To provide innovative and
value-added services that generate
authentic trust, built on ethics,
consistency and quality.

“The fishermen know that the sea is dangerous and the storm is terrible, but they have never found these dangers sufficient reason for remaining ashore.”

– Vincent Van Gogh

Lead With Courage And Wisdom
Lead With Courage And Wisdom

In the wake of COVID-19, we recognise, now more than ever, that no business is immune to risk. In order to move forward, we need to gather ourselves and show the resolve that is needed to trade and stimulate the economy once again. This can only be achieved with strong and experienced leadership.


To put our client’s mind at ease by providing a professional service that is consistent in terms of quality and output.

Strive For Consistency
Strive For Consistency
Hold Ourselves Accountable
Hold Ourselves Accountable

To conduct our business in an ethical and socially responsible manner that protects and enhances our client’s reputation, our people and the environment in which we live.


To create and operate in an environment that treats all our stakeholders with fairness, respect and compassion.

Remain People Centric
Remain People Centric
Passionate About Innovation
Passionate About Innovation

We constantly challenge ‘business as usual’ to move from a place of complacency to a place of excellence.